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From June 19 to June 28, 2026, where football fervor meets the night scenery along the Jinjiang River, Lan Kwai Fong Chengdu launches the themed campaign PITCH ON FIRE to echo the city’s summertime aspirations.

Centered on an exotic-themed block, fiery Flamenco performances, a market featuring fine wines from various countries and fun interactive games, the event integrates immersive scenic experiences with new social consumption formats. It weaves the stirring passion of football tournaments together with the laid-back, tipsy vibe of Lan Kwai Fong, crafting a one-of-a-kind summer night landscape beside the Jinjiang River.

Teaming up with the football season, it hosts themed match-watching parties and prediction games, bringing the thrill of the pitch beyond the screen and stoking the summer nightlife of Chengdu locals. No need to travel far—right by the Jinjiang River, visitors can plunge into this midsummer carnival brimming with energy, art and delicacies, and embrace a brand-new lifestyle of Chengdu’s “Sleepless Tianfu”.