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From January 3rd to February 6th, 2022, Lan Kwai Fong Chengdu, in collaboration with Budweiser beer, organized the themed Chinese New Year marketing event titled “Budweiser Tiger Year Spring Festival Event.” This event featured a large-scale art exhibition in partnership with UCCA (Ullens Center for Contemporary Art), along with a special invitation to Qi Xinghua, the first domestic 3D street art artist, for creating a grand graffiti masterpiece.